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About Engaged Nation

Engaged Nation pioneers experiential and emotional marketing, transforming businesses by fostering deeper connections and driving unparalleled customer engagement. Our mission centers on creating positive experiences that resonate profoundly with audiences across diverse industries. In a dynamic landscape where customer engagement reigns supreme, we enable retailers to captivate audiences and forge enduring emotional connections. For example, we have provided unique value to businesses in the gaming, fintech, retail, professional sports, beverage alcohol, c-stores, hospitality and higher education sectors.

Our Core
Philosophy

Our Core Philosophy

At Engaged Nation, we believe in the power of engagement to forge lasting connections between businesses and their customers. Our core philosophy revolves around infusing emotion and experience into marketing, enabling companies to build profound relationships that go beyond the transactional.

Team

We have assembled a team of business, marketing, and technical experts who are unrivaled in the field of digital engagement marketing. When you partner with Engaged Nation, you can rest assured that every single element of your project will be handled by the very best – from the time we first discuss your goals until the day we celebrate the results with you.

Bill Paulos

Co-Founder
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Jerry Epstein

Co-Founder/CEO
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Michael Paulos

COO
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Tony Pulicella

CMO
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Brady Beutler

CIO
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Justin Walker

Chief Software Architect
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Raquel Rodriguez

SVP of Client Services
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Daniel Wood

Chief Customer Success Officer
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Heather Lee

VP of Casino Sales & Partnerships
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Stella Epstein

Director of Operations
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Testimonials

“Engaged Nation helped us increase retail traffic, by creating interactive digital engagement with shoppers. Engaged Nation has been instrumental in introducing a rich gamified marketing experience delivering measurable results against all KPIs beyond our expectations. They have been a true partner and act as an extension of our marketing team, always bringing us new ideas and digital solutions.”

-Jonathan Richman, Senior Executive – Advantage Marketing Partners – Dallas, TX Agency of Record for Anheuser Bush & Jack Link’s
“With Engaged Nation’s state-of-the-art REACH system, we will continue to stay ahead of trends and top of mind with our guests.”

-MMRC Focus Group Findings
“With Engaged Nation’s state-of-the-art REACH system, we will continue to stay ahead of trends and top of mind with our guests.”

-MMRC Focus Group Findings
“I was excited to try something with Engaged Nation but was a little skeptical at first. I didn’t know if the digital program would work for our customer demographic. I have to say though, I was shocked when we received a 300% return on our investment!”

-Thomas Mikulich, SVP Innovation – Station Casinos
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8950 West Tropicana Avenue, Suite 3, Las Vegas, NV 89147 | 702-778-0701

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Bill Paulos

CO-FOUNDER

Bill Paulos is a visionary in the gaming and hospitality industry. He has spent his 30+ year career building and managing hotel and casino properties across Las Vegas, Los Angeles, San Francisco, Pennsylvania, and Melbourne, Australia, including being the architect of Las Vegas’ new four corners with the building and opening of Excalibur and Luxor, and the establishment of Cannery Casino Resorts LLC and its Pennsylvania and Las Vegas properties.

Bill brings his decades of experience in the gaming and hospitality industries to Engaged Nation, with a unique understanding of the challenges casinos face in acquiring and engaging customers. His progressive and analytical thinking has been the inspiration behind the company’s groundbreaking gamified marketing platform.

Bill earned his Bachelor of Science degree in hotel administration from the University of Nevada, Las Vegas, in 1969 and is a member of UNLV’s William F. Harrah College of Hotel Administration’s first graduating class.

Jerry Epstein

CO-FOUNDER / Chief Executive Officer

Jerry Epstein is a recognized leader in marketing communications, spending three decades leading companies with innovative strategies for brand development, new product launches, and marketing communications. His out-of-the-box approach and marketing “firsts” have been instrumental in the development and implementation of programs that successfully launched new concepts, corporations, and industries worldwide. His client portfolio includes Anheuser-Busch, Sony PlayStation, AOL, YouTube, Honda, FIFA World Cup, President Reagan, Oracle, and many other multinational corporations.

Prior to co-founding Engaged Nation, Jerry served as president and chief marketing officer for Zeno, a boutique agency that specializes in research-driven marketing communication campaigns for its clients. He also spent 17 years with Fleishman-Hillard International, Inc., serving as President/ Senior Partner and a member of its Global Operating Committee. During his tenure with Fleishman-Hillard, Jerry was instrumental in the company’s growth from a regional operation to one of the largest and most respected global Marketing Communications firms.

Michael Paulos

Chief Operating Officer

Michael Paulos is responsible for the development and execution of the overall business development strategy. His responsibilities include guiding strategic partnerships and leading the global business development team, as well as directing the day-to-day operations. Michael’s combined strengths and experience in marketing, business development, gaming, and management serve to ensure success in his role as COO.

Before joining Engaged Nation, Michael served as Director of Business Development for Viz Explorer, traveling extensively throughout the United States and globally to facilitate the growth of the company. His proven track record and accomplishments have secured his place as an innovative marketing leader and business developer in the gaming industry. Michael holds a dual BS degree from UNLV in Casino Management and Physical Education.

Tony Pulicella

Chief Marketing Officer

Tony is responsible for managing all marketing initiatives for the company. Tony brings a wealth of marketing and advertising expertise from his diversified background. He served as the Director of Marketing for Globalstar, Inc., a major global satellite communications company, where he spearheaded simultaneous go-to-market international strategies.

Tony also spent ten years as the Managing Director of a full-service marketing and advertising agency located in Portland, OR, where he earned 36 international awards for advertising and marketing excellence, including five “Tellys” and three “Summit Creatives” accolades. Pulicella has also worked with some of the world’s best-known brands, including Toyota, Jaguar, Starbucks, Red Bull, Nike, Paul Mitchell Hair Care, Sony, and the Miller Brewing Company.

Brady Beutler

Chief Information Officer

Brady has more than 20 years of technical expertise ranging from coding to systems development and implementation. During his time as President & C.E.O. of SubStorm, Inc., Brady architected and maintained a local Network Operation Center housing 300+ clients. He worked on custom enterprise projects including video streaming services and point-to-point wireless infrastructures. His background in cyber-security was instrumental in all aspects of his job. He continues to uphold this tradition of excellence in the technological solutions he provides to the clients of Engaged Nation.

Justin Walker

Chief Software Architect

Justin brings over 15 years of experience creating robust web and software solutions. As a software architect, he is responsible for the design and implementation of all Engaged Nation software and infrastructure projects. He has a background in data science and machine learning, and a passion for delivering high-quality, scalable solutions to meet the needs of our clients. During his time as Data Manager at Reflex Media, he was responsible for the design and build of the Phelix, an AI Profile Moderation system. This solution utilized AWS cloud infrastructure to speed up customer dating profile approval time and increase accuracy of profile moderation using computer vision and natural language processing techniques.

Justin obtained his MBA in 2015 and holds a Bachelor of Science in Computer Science. This mix of business acumen and technical experience has led him to work for companies such as Switch, Inc. and Reflex Media, and 7ROI. A die-hard Vegas Golden Knights fan, in his spare time Justin tries to attend as many home hockey games as possible. An avid traveler, he has been to over 25 countries including, Spain, Italy, France, and Brazil.

Raquel Rodriguez

Senior Vice President of Client Services

Raquel has over 20 years of experience in the gaming industry as a casino marketing executive. As a hands-on tactical marketer, Raquel understands the challenges of day-to-day operations in a property, as well as the psychology of the players and the ingredients to motivate them. She has worked in local, regional, and destination properties, such as United Coin Machine Company, a statewide slot route operator in Nevada, Colorado Belle and Edgewater Casinos in Laughlin, Nevada, and the M Resort in Henderson, Nevada, where she demonstrated success in program development, database management and revenue growth.

Daniel Wood

Chief Customer Success Officer

Daniel is responsible for all revenue initiatives, including sales and new business efforts within and beyond the casino sector. He has over a decade of strategic solutions-based sales experience, most recently as VP of Client Services at Raving Consulting.

Daniel holds a Bachelor of Science Degree in Business Administration from Arizona State University and is married with five sons. His primary base of operations is in Utah but he visits our Las Vegas HQ often.

Heather Lee

Vice President of Casino Sales & Partnerships

If you’re in gaming and on LinkedIn, you’ve probably heard of Heather Lee. Heather helps casinos achieve increased revenue and take their marketing initiatives to the next level with the award-winning REACH platform. Previously she was the Manager of Sales, Loyalty Marketing, for Everi Holdings, Inc. It was Heather’s third at-bat when she found her passion in the gaming sector. She graduated with her bachelor’s degree in Criminal Justice from the University of Nevada, Reno and then established herself in banking. Her financial background opened the door for her in fintech and loyalty where she knew she was destined to be all along. Heather took a full immersion approach to the gaming industry and possesses an unwavering commitment to ensure her partners realize the full potential of their marketing strategies. She is a member of Global Gaming Women Organization and previously participated in Everi Women in Leadership Initiative.

Stella Epstein

Director of Operations

Stella has more than 20 years of operational experience. For most of her career, she has been instrumental in the successful formation and operations of business she has co-owned and run. With an emphasis on team and client success, she serves a vital role at Engaged Nation. As a member of the company’s senior management team, she has been responsible for the development of operational standards, policies and practices that provide the foundation to our success.