COVID-19 ALERT - REOPENING ACTION PLAN
Grand Reopening Digital Engagement Marketing Campaign


The Situation

Next month we will be facing a daunting challenge – How do we re-engage players and rebuild business.

In what will be a historical event, every casino and other "non-essential" business mandated to shut down will all relaunch on or near the same day. Can you imagine the deluge of marketing messages your players will receive? Engaged Nation can help you break through that clutter.

Based on our experience and learnings during this crisis period we can help you break through the clutter. Specifically, our interactive digital engagement program for closed casinos – Twin Arrows Navajo Casino Resort and Morongo Casino, Resort and Spa – has been responsible for maintaining brand connection with more than 75% of their players engaged with our program. And, it retained players at an unprecedented rate of more than six minutes of interaction per session.

As one of the few successful engagement programs operating during this period, we will use our expertise and proven system to significantly increase your ability to implement a successful grand reopening.

The Solution

We provide web-based incentive programs that engage users online to deliver a desired outcome. In this case, we have designed a brand-new digital online-to-on-floor marketing promotion – available in three configurations – that will re-engage, re-activate and drive players back to your property.

The Welcome Back Bash for Cash – Let's Celebrate! customized program utilizes our proven award-winning interactive platform.

Welcome Back Bash for Cash – Let's Celebrate! Campaign


DURATION: 4 to 6 Weeks
AVAILABILITY: 5 days after we finalize your program details
WHEN: You can launch your promotion –
  • Now
  • A week before you reopen
  • On or just after your reopening date
BRANDING:
  1. Your official logo and customized message area with a hotlink to your website on the portal
  2. Your official logo and corporate header/footer in email design

We Design, You Approve, We Deliver!


The turnkey Welcome Back Bash for Cash promotion has a trio of interactive revenue-generating branded digital programs that can run independently or in tandem. They are designed to serve as the foundation of your "grand reopening" and drive property visits:

Option 1: Full REACH™ portal with four daily games with weekly gamified instant reward emails. This digital program will feature drawing entries for all online activities and, if feasible floor play, culminates with a Grand Prize drawing at your property or online with "post and pay". SMS messaging can be added to this program.

BRANDED REACH™ ONLINE-TO-ON-FLOOR DIGITAL ENGAGEMENT PORTAL

Option 2 and/or 3: A stand-alone weekly gamified email and/or SMS messaging and instant reward campaign that issues drawing entries and culminates with a Grand Prize drawing at the property or online with "post and pay."

BRANDED GAMIFIED EMAIL
GAMIFIED SMS
BRANDED MESSAGING LANDER

If you would like to learn more about Engaged Nation and our entire portfolio of digital engagement marketing solutions, please Click Here to view our brochure.

Please Click Here to schedule a time to speak with our digital engagement expert Daniel Wood, VP of Sales at 702-556-6551 at your earliest availability.



We are ready to help you during this unprecedented time!

The Engaged Nation Team