Engaged Nation Posts Record 2020 Earnings
The Las Vegas-based award-winning digital engagement marketing firm bucks COVID closure trends with 37 new clients.
Working closely with tribal and commercial casinos to drive record performance for both the properties and Engaged Nation.
LAS VEGAS, Nevada (July 6, 2021) – The pandemic played havoc on many businesses on both ends of the financial spectrum. While some companies flourished, many more failed. According to a study by economists at the Federal Reserve, the pandemic resulted in the permanent closure of roughly 200,000 U.S. establishments above historical levels during the first year of the viral outbreak.
Digital engagement leader Engaged Nation not only defied the odds but experienced its most successful year in history during the pandemic. Engaged Nation quickly learned that their specialty – digital engagement – was taking on new meaning in a way that was here to stay.
Specifically, in 2020, US adults consumed 7 hours, 50 minutes of digital media per day – more than the average they sleep daily. This is up 15% from 6:49 in 2019, the most significant increase since 2012.
This digital boon fueled Engaged Nation’s growth. Last year the Las Vegas-based company posted record earnings – nearly the total of its two previous years combined. First, long-term clients such as Morongo, Mohawk and Rampart casinos continued to offer full-time or intermittent digital engagement to their patrons through Engaged Nation’s REACH™ platform while closed or upon reopening.
The list of new clients is extensive and includes Konami – with the launch of its All Aboard slot game – as well as Wildhorse, Indigo Sky, Rolling Hills, Twin Pines, Tachi Palace, Silverton, Maverick Gaming, Oneida Nation, Century Casinos, Route 66, Spokane Tribe, Emerald Queen, The Mill Casino and numerous others – firmly establishing Engaged Nation as a proven leader in effective digital engagement interactive campaigns and email.
One reason for this explosive growth is the versatility of the REACH™ platform and how it can be configured to quantifiably support a property’s challenges and goals. For example, Engaged Nation was tasked with helping to promote greater app education, downloads and participation at Rolling Hills Casino – with the goal of generating more customer connections, property visits and revenue.
“We struggled to gain acceptance for our casino app, as it had little success driving incremental revenue. Engaged Nation designed and implemented a cross-platform promotion that combined traditional marketing with their digital engagement program that directly drove visits and revenue,” said Rolling Hills General Manager, Steve Neely.
“The results turned me, a skeptic, into a believer as our revenue outpaced previous weeks by a substantial margin. Engaged Nation has absolutely earned our business and we have added their product to our toolbox,” concluded Neely.
The financial impact at these properties was significant – on average, there was a 17X return for each promotion.
Beyond the casino industry, Engaged Nation designed and implemented major campaigns for Budweiser, Bud Light Michelob Ultra, and Anheuser-Bush’s emerging seltzer beverages in conjunction with some of the largest chains in the nation, including Rite Aid, Walgreens, 7-11, Circle K and others.
The 2021 prospects for Engaged Nation’s growth are equally, if not more, encouraging than last year.
Visit www.EngagedNation.com to learn more.
Tony Pulicella, CMO