Reactivation
Configuration: Partial to Full Platform
Target Audience: Inactive players
Goal: Reactivation of dormant customers
Recommended Duration: 90 Days
THE CLIENT
Large-Size Tribal Casino Resort
THE CHALLENGE
Reactivate dormant players—many of whom had not been to the property in more than a year.
THE SOLUTION
Engaged nation designed a customize gamified marketing platform to create an engagement experience that would:
- Engaged dormant players
- Drive single or multiple property visits per player.
- Generate incremental revenue
HOW WE DID IT
We configured our platform as a digital interactive destination embedded into the casino’s existing website. Designed for short-term sprint focused engagement, the private label programed was introduced to dormant customers as a VIP program. Each sprint was live for twelve weeks to give it a greater appearance of exclusivity and urgency.
The Player experience was as follows.
- Customers received interactive e-mails that automatically enrolled them into the program and provided access to an online portal
- As a personal touch, players were greeted with a special welcome message from the general manager, as well as a video that described the promotion.
- Once automatically enrolled and activated in the platform, customers were offered a variety of fun, exciting games, and activities to play daily.
- Participation earned players one of the following– free virtual currency that could be exchanged for segmented rewards, instant rewards or drawing entries
- The program culminated with a special participation offer during the final week.
Players were further incentivized with trophies, bonus codes, competitive leaderboards, instant prizes, and other on-property redeemables.
THE RESULTS
The growth we achieved for our client was, in their words, “remarkable” as it paid for itself many times over. Results included:
- 3,647 Activated Trips
- $316,461 in THEO
- $87 Average THEO per Trip
- 600+% ROI
- The 12-week continuous engagement program generated an email open rate of 54% and a click thru rate of 23%.
Reactivation
Configuration: Partial to Full Platform
Target Audience: Inactive players
Goal: Reactivation of dormant customers
Recommended Duration: 90 Days
THE CLIENT
Large-Size Tribal Casino Resort
THE CHALLENGE
Reactivate dormant players—many of whom had not been to the property in more than a year.
THE SOLUTION
Engaged nation designed a customize gamified marketing platform to create an engagement experience that would:
- Engaged dormant players
- Drive single or multiple property visits per player.
- Generate incremental revenue
HOW WE DID IT
We configured our platform as a digital interactive destination embedded into the casino’s existing website. Designed for short-term sprint focused engagement, the private label programed was introduced to dormant customers as a VIP program. Each sprint was live for twelve weeks to give it a greater appearance of exclusivity and urgency.
The Player experience was as follows.
- Customers received interactive e-mails that automatically enrolled them into the program and provided access to an online portal
- As a personal touch, players were greeted with a special welcome message from the general manager, as well as a video that described the promotion.
- Once automatically enrolled and activated in the platform, customers were offered a variety of fun, exciting games, and activities to play daily.
- Participation earned players one of the following– free virtual currency that could be exchanged for segmented rewards, instant rewards or drawing entries
- The program culminated with a special participation offer during the final week.
Players were further incentivized with trophies, bonus codes, competitive leaderboards, instant prizes, and other on-property redeemables.
THE RESULTS
The growth we achieved for our client was, in their words, “remarkable” as it paid for itself many times over. Results included:
- 3,647 Activated Trips
- $316,461 in THEO
- $87 Average THEO per Trip
- 600+% ROI
- The 12-week continuous engagement program generated an email open rate of 54% and a click thru rate of 23%.