Retention

Configuration: Full system
Target Audience: New & existing players
Goal: Drive ongoing engagement, visits and revenue
Recommended Duration: 6-12 Months

THE CLIENT
Major East Coast Casino

THE CHALLENGE/GOAL
Overall, to extend the lifetime value of the player. Specifically, to strengthen the player/property connection and generate greater awareness and interest in all promotions and amenities with the goal of directly driving incremental property visits and revenue. In addition, we were tasked with the goal to positively impact other relevant KPIs such as website performance, email conversions and social media.

THE SOLUTION
Engaged Nation designed and deployed a fully-customized, online-to-on-floor engagement configuration. The private labeled system transformed the client’s static website into an immersive experience that would increase long-term player commitment to the casino’s brand, products, and services while growing additional revenue.

HOW WE DID IT
We utilized our all-encompassing system to spur an online-to-on-property revenue generation cycle. The program utilized a customized “play, reward and redeem” configuration that converted online engagement into revenue generating property visits in the following way:

  • On a rotating basis, the private labelled program featured more than 50 mobile-friendly earning activities and games—from edutaining quizzes and trivia to word search and memory match to arcade style games such as Bejeweled and Plinko.
  • Activities and content changed on a regular basis to make the user experience fresh and relevant.
  • These activities educated players in a fun and rewarding way about the property’s promotional campaigns and got them excited about coming to the property.
  • Game participation rewarded players with one or more of the following– virtual currency, drawing entries, segmented instant and redeemable “purchased” rewards:
    • The rewards were carefully selected to help the casino not only drive traffic and increase revenue, but to dispose of costly perishable inventory. In addition, rewards were segmented according to player worth at the property to ensure there was no negative financial impact when they were redeemed.
    • Leaderboards, trophies and badges were used as additional engagement incentives
  • The program included several types of marketing outreach initiatives, including gamified e-mails, branded landing pages, social media programs and monthly drawings. The system served as the property’s digital engagement hub and player portal –displaying player club points and offers.

THE RESULTS
A 12-month program netted the following measurable results, including:

  • Over 64,000 total property visits that contributed to $16,972,906 in total THEO
  • 11,994 incremental property visits
  • Net incremental revenue of $1.24 million
  • $200,000 annual savings from players opting to use the player portal and going paperless
  • The program was attributed with boosting their online presence as well—customers spent 238% more time on their website and their overall page views increased by 827%.
  • Individual campaigns produced as many as 3,000 free Facebook shares

The program helped to increase our client’s overall financial performance in an exciting and unique way for their players with a return on investment of 729% and an average trip THEO increase of 20%.

Retention

Configuration: Full system
Target Audience: New & existing players
Goal: Drive ongoing engagement, visits and revenue
Recommended Duration: 6-12 Months

THE CLIENT
Major East Coast Casino

THE CHALLENGE/GOAL
Overall, to extend the lifetime value of the player. Specifically, to strengthen the player/property connection and generate greater awareness and interest in all promotions and amenities with the goal of directly driving incremental property visits and revenue. In addition, we were tasked with the goal to positively impact other relevant KPIs such as website performance, email conversions and social media.

THE SOLUTION
Engaged Nation designed and deployed a fully-customized, online-to-on-floor engagement configuration. The private labeled system transformed the client’s static website into an immersive experience that would increase long-term player commitment to the casino’s brand, products, and services while growing additional revenue.

HOW WE DID IT
We utilized our all-encompassing system to spur an online-to-on-property revenue generation cycle. The program utilized a customized “play, reward and redeem” configuration that converted online engagement into revenue generating property visits in the following way:

  • On a rotating basis, the private labelled program featured more than 50 mobile-friendly earning activities and games—from edutaining quizzes and trivia to word search and memory match to arcade style games such as Bejeweled and Plinko.
  • Activities and content changed on a regular basis to make the user experience fresh and relevant.
  • These activities educated players in a fun and rewarding way about the property’s promotional campaigns and got them excited about coming to the property.
  • Game participation rewarded players with one or more of the following– virtual currency, drawing entries, segmented instant and redeemable “purchased” rewards:
    • The rewards were carefully selected to help the casino not only drive traffic and increase revenue, but to dispose of costly perishable inventory. In addition, rewards were segmented according to player worth at the property to ensure there was no negative financial impact when they were redeemed.
    • Leaderboards, trophies and badges were used as additional engagement incentives
  • The program included several types of marketing outreach initiatives, including gamified e-mails, branded landing pages, social media programs and monthly drawings. The system served as the property’s digital engagement hub and player portal –displaying player club points and offers.

THE RESULTS
A 12-month program netted the following measurable results, including:

  • Over 64,000 total property visits that contributed to $16,972,906 in total THEO
  • 11,994 incremental property visits
  • Net incremental revenue of $1.24 million
  • $200,000 annual savings from players opting to use the player portal and going paperless
  • The program was attributed with boosting their online presence as well—customers spent 238% more time on their website and their overall page views increased by 827%.
  • Individual campaigns produced as many as 3,000 free Facebook shares

The program helped to increase our client’s overall financial performance in an exciting and unique way for their players with a return on investment of 729% and an average trip THEO increase of 20%.