Promotion
Configuration: Partial to Full Platform
Target Audience: Existing, new and inactive customers
Goal: Online to on-floor promotion
Recommended Duration: 30-45 Days
THE CHALLENGE
A regional casino wanted to increase the ROI of an on-property floor promotion – leading up to and during the final event – by generating additional excitement, participation, incremental visits, and revenue with an effective digital engagement program that would provide measurable returns.
THE SOLUTION
Engaged Nation applied it’s fully-customized, online-to-on-floor gamified marketing platform configuration to extend and amplify the promotion in a cost-effective, measurable way for a six-week period leading up to the grand on-property finale. This REACH configuration featured incentive psychology to breathe new life into a typical floor promo by creating a higher perceived value of the program, as participants become connected to and invested in campaign.
HOW WE DID IT
There were a number of key customized program components that contributed to the overall success:
- A customized portal, hosted by Engaged Nation, was designed and deployed as the foundation of the promotional campaign.
- The program was anchored by a variety of fun and rewarding activities. Drawing entries, good for an opportunity to be a finalist at the $100,000 grand finale event, were “awarded” for each activity played daily.
- The continuous engagement cycle started out with a gamified email and segmented offer to drive an initial online to property conversion.
- Players then were given a bonus code at the kiosk which, when entered on the customized portal website, provided a new limited-time segmented property offer – with the goal of increasing visits during a difficult time of year.
- One person was selected weekly as an onfloor finalist to keep the engagement high throughout the entire campaign
- The online to on-floor program culminated at the property with the selection of five additional players who checked in prior to the Grand Finale Event.
THE RESULTS
This promotion produced the most successful Sunday in 6 months during a time when inclement weather was reducing visits/revenue and the greatest online engagement program ever implemented by the property. Highlights included:
- 18,000 property visits
- $1.6 Million net online-to-on-floor conversion play/revenue
- 2,000 incremental visits for Grand Finale event
- $200,000 financial lift during Grand Finale
- 20,000 unique online participants
- Program participants accounted for 48% of the gaming revenue generated during promotion
Perhaps most impressive was the boost our client saw in players’ incremental visits – growing from 2.6 to 6.4 visits per player in the six-week campaign window. This REACH configuration was proven to drive incremental visits and revenue for the property throughout the campaign by immediately engaging players in real time and keeping them connected to the brand, promotion and the property on a continuous basis.
Promotion
Configuration: Partial to Full Platform
Target Audience: Existing, new and inactive customers
Goal: Online to on-floor promotion
Recommended Duration: 30-45 Days
THE CHALLENGE
A regional casino wanted to increase the ROI of an on-property floor promotion – leading up to and during the final event – by generating additional excitement, participation, incremental visits, and revenue with an effective digital engagement program that would provide measurable returns.
THE SOLUTION
Engaged Nation applied it’s fully-customized, online-to-on-floor gamified marketing platform configuration to extend and amplify the promotion in a cost-effective, measurable way for a six-week period leading up to the grand on-property finale. This REACH configuration featured incentive psychology to breathe new life into a typical floor promo by creating a higher perceived value of the program, as participants become connected to and invested in campaign.
HOW WE DID IT
There were a number of key customized program components that contributed to the overall success:
- A customized portal, hosted by Engaged Nation, was designed and deployed as the foundation of the promotional campaign.
- The program was anchored by a variety of fun and rewarding activities. Drawing entries, good for an opportunity to be a finalist at the $100,000 grand finale event, were “awarded” for each activity played daily.
- The continuous engagement cycle started out with a gamified email and segmented offer to drive an initial online to property conversion.
- Players then were given a bonus code at the kiosk which, when entered on the customized portal website, provided a new limited-time segmented property offer – with the goal of increasing visits during a difficult time of year.
- One person was selected weekly as an onfloor finalist to keep the engagement high throughout the entire campaign
- The online to on-floor program culminated at the property with the selection of five additional players who checked in prior to the Grand Finale Event.
THE RESULTS
This promotion produced the most successful Sunday in 6 months during a time when inclement weather was reducing visits/revenue and the greatest online engagement program ever implemented by the property. Highlights included:
- 18,000 property visits
- $1.6 Million net online-to-on-floor conversion play/revenue
- 2,000 incremental visits for Grand Finale event
- $200,000 financial lift during Grand Finale
- 20,000 unique online participants
- Program participants accounted for 48% of the gaming revenue generated during promotion
Perhaps most impressive was the boost our client saw in players’ incremental visits – growing from 2.6 to 6.4 visits per player in the six-week campaign window. This REACH configuration was proven to drive incremental visits and revenue for the property throughout the campaign by immediately engaging players in real time and keeping them connected to the brand, promotion and the property on a continuous basis.