inMarket and Engaged Nation Enter Strategic Partnership for Gaming Industry
The Two Recognized Industry Experts Team Up to Grow Business for Clients in the Hospitality Industry by Seamlessly Integrating Their Technologies
VENICE BEACH, California (April 3, 2019) – inMarket, the leader in 360 consumer insights and engagement for the world’s top brands, announces its partnership with Engaged Nation, the recognized gamification experts and creators of the patent-pending REACH online gamification platform for the casino industry. This partnership brings a new way of identifying the most receptive gamers and driving them to casinos and their subsidiaries within the US.
inMarket is recognized as the leader in real-time, first-party data from SDK integrations with the world’s most popular apps, resulting in a comScore verified reach of 50 million monthly active users. Their intelligence platform allows clients to understand what drives receptivity and engage new prospects to drive huge campaign ROI. By using interactive games and instant rewards, Engaged Nation’s award-winning REACH platform provides a digital gamified experience that converts inMarket engagements into long-term customer relationships.
“inMarket exists to understand consumer receptivity and activate the right people with custom content at the perfect times,” said Chris Kozloski, Chief Revenue Officer of inMarket. “Our platform has evolved to create value in many business categories, from retail to finance and entertainment. As leading experts with a huge track record of success, Engaged Nation is the perfect partner to bring these capabilities into the gaming space.”
The integration of Engaged Nation’s REACH platform of online customer engagement and rewards is seamless and offers an instant enhancement to what inMarket has been providing customers for over nine years.
“We know that digital marketing can play a significant role in driving more customer engagement and trips to a casino property. inMarket’s geo-conquesting abilities are extremely powerful in using location-based mobile advertising that directs potential customers towards a specific business that they’re physically near,” states Jeffrey Hoss, Chief Strategy Officer for Engaged Nation. “By combining the advertising opportunities with inMarket and our gamification platform, businesses can now attract customers based upon their physical location to serve up timely offers, especially when they have their phones in their hands.”
“We have witnessed the effectiveness and ROI from campaigns in other areas of business, such as retail, and are seeing see the same impact in our industry,” added Hoss.
The two companies launched their first client promotion in March focusing on the 2019 men’s college basketball tournament.
Winner of the IAB Mixx Award for Geo-Targeting, inMarket is the leader in digital advertising for the physical world. Using comScore verified, real-time data from integrations with the world’s most popular apps, inMarket identifies and engages consumers at every stage and creates exciting experiences that drive huge campaign ROI for the world’s top brands. Founded in 2010, the company has offices in New York, Chicago, Bentonville, and is headquartered in Venice Beach, California. For more information visit www.inmarket.com or follow on Twitter at @inMarket_Media.
About Engaged Nation
Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ platform. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for
businesses. For more information about REACH™ and the company’s suite of gamified digital engagement configurations, please visit www.engagednation.com or call 702-778-0701.
Cameron Peebles, CMO
REACH Platform Wins 2018 MarTech Breakthrough Award
Gamified Marketing Program Recognized as Best Interactive Content Platform
by MarTech Breakthrough
LAS VEGAS, Nevada (September 6, 2018) – MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry, named Engaged Nation’s REACH platform of gamified online customer engagement as its winner of the Best Interactive Content Platform for 2018. A panel of expert judges evaluated REACH and selected it over approximately 50 other finalists in the interactive content platform category.
The MarTech Breakthrough Awards honors marketing, sales, and ad technology innovators, leaders, and visionaries from around the world in a range of categories, including marketing automation, customer experience, relationship management, content, social marketing, mobile marketing, and many more. The program attracted more than 2,000 nominations from over 12 different countries. Engaged Nation joined such recognizable global brands as Marketo, Eventbrite, GoDaddy, Salesforce, Adobe Creative Cloud, and MailChimp in this year’s list of winners.
Engaged Nation’s award-winning REACH platform is a fully-immersive customer engagement platform that can embed into any existing website or mobile app. It can also be deployed as a standalone program that can boost business at any time of the year. The platform is multi-faceted and designed to achieve key business needs, including customer acquisition, retention, and reactivation. It is also a unique option for internal team communications and training.
“We’re honored to be recognized alongside some of the most forward-thinking, respected, and successful companies in the world by the esteemed MarTech Breakthrough expert panel,” said Jerry Epstein, Engaged Nation CEO. “So many customer-facing businesses find it nearly impossible to break through the digital clutter to engage and keep customers connected to their brands, products, and services. However, the results we’ve delivered with REACH have proven how effective our gamification platform is in cultivating true brand ambassadors. It’s really a testament of our corporate philosophy, which emphasizes continued innovation to produce quantifiable, profitable results for our clients.”
The REACH platform remains one of the most versatile gamified marketing platforms on the market. The component-based platform combines incentivization, artificial and mechanical intelligence, and behavioral economics as participants earn and win free virtual currency, drawing entries, and instant rewards while learning about a business’ services and promotions. This interactive, “edutaining” approach creates a greater perceived value of the offers in customers’ minds and yields a higher conversion rate than other traditional marketing methods or single one-off encounters.
This is the fifth prestigious industry award that Engaged Nation has received in a little over a year. The Las Vegas-based company is currently working to further improve its suite of REACH products in preparation for the 2018 Global Gaming Expo in October, where it will be a featured exhibitor.
About Engaged Nation
Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ platform. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for businesses. For more information about the company’s suite of gamified digital engagement products, please visit www.engagednation.com or call 480-261-1193.