Engaged Nation to Give Away $35,000 Gamification Package at NIGA 2019
Pioneers of Gamified Marketing to Showcase New Games and Expanded Configurations of Award-Winning REACH System
LAS VEGAS, Nevada (March 28, 2019) – Engaged Nation, the experts in online gamified marketing, announced their product lineup and a unique giveaway for the National Indian Gaming Association’s (NIGA) upcoming 35th annual Indian Gaming Tradeshow & Convention in San Diego on April 3 and 4, 2019. The company, whose award-winning REACH system of online customer engagement has been used by casinos across the country for the past ten years, will showcase new games and expanded configurations at Booth #2342 while simultaneously hosting a drawing for a pair of gamified football promotions, valued at $35,000.
The REACH system is a fully-immersive online-to-on-floor customer engagement platform that is configured for short-term or year-round boosts to properties’ bottom line revenue. It has been utilized by gaming operators and manufacturers to build lasting brand loyalty, reactivate dormant and declining customers, drive incremental play to new slot machines, and uniquely deliver internal team communications and training. REACH has earned numerous industry awards for its ability to turn average players into brand ambassadors, most recently garnering the title of “Best Interactive Content Platform” during the MarTech Breakthrough Awards.
“I’m so excited to show off some of the new features we’ve been using—and will be using—in our clients’ REACH platforms,” said Jerry Epstein, Engaged Nation CEO. “And games galore! Puzzle, Skeeball, Crazy Car—my personal favorite—we have so many new ways to entertain and educate players in a way that makes them feel connected to their local casino rather than just looking to redeem some one-time offer.”
Starting Monday, April 1, select NIGA 2019 attendees will receive gamified emails to Engaged Nation’s Gridiron Grab game that will award booth swag and entries into a grand prize drawing for a $35,000 gamification package that includes the $1 Million Pro Football Frenzy and $100,000 Pro Football Playoff Challenge, two programs that drove significant incremental visits and revenue to participating casinos throughout the past football season and playoffs.
“It’s no April Fools’ joke,” said Epstein. “We want to give NIGA attendees a first-hand look at how REACH works and why it’s been so effective for a decade now.”
Attendees who play and earn drawing entries in Gridiron Grab will be prompted to visit Engaged Nation at Booth #2342 to play another game that will activate their entries. This online-to-on-floor customer engagement cycle is the same strategy that casinos have been using to drive incremental visits with Engaged Nation’s patent-pending technology.
The $1 Million Pro Football Frenzy and $100,000 Pro Football Playoff Challenge will be on full-display at Engaged Nation’s booth, in addition to the college basketball-inspired Million Dollar March Mania Challenge, which is currently being used by casinos from coast to coast. The company will also present a demo portal that includes nearly every game and feature that REACH offers—virtual currency, drawing entries, instant rewards, redeemable rewards, leveling up, leaderboards, and more.
REACH System Wins 2018 MarTech Breakthrough Award
Gamified Marketing Program Recognized as Best Interactive Content Platform
by MarTech Breakthrough
LAS VEGAS, Nevada (September 6, 2018) – MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry, named Engaged Nation’s REACH system of gamified online customer engagement as its winner of the Best Interactive Content Platform for 2018. A panel of expert judges evaluated REACH and selected it over approximately 50 other finalists in the interactive content platform category.
The MarTech Breakthrough Awards honors marketing, sales, and ad technology innovators, leaders, and visionaries from around the world in a range of categories, including marketing automation, customer experience, relationship management, content, social marketing, mobile marketing, and many more. The program attracted more than 2,000 nominations from over 12 different countries. Engaged Nation joined such recognizable global brands as Marketo, Eventbrite, GoDaddy, Salesforce, Adobe Creative Cloud, and MailChimp in this year’s list of winners.
Engaged Nation’s award-winning REACH system is a fully-immersive customer engagement platform that can embed into any existing website or mobile app. It can also be deployed as a standalone program that can boost business at any time of the year. The system is multi-faceted and designed to achieve key business needs, including customer acquisition, retention, and reactivation. It is also a unique option for internal team communications and training.
“We’re honored to be recognized alongside some of the most forward-thinking, respected, and successful companies in the world by the esteemed MarTech Breakthrough expert panel,” said Jerry Epstein, Engaged Nation CEO. “So many customer-facing businesses find it nearly impossible to break through the digital clutter to engage and keep customers connected to their brands, products, and services. However, the results we’ve delivered with REACH have proven how effective our gamification system is in cultivating true brand ambassadors. It’s really a testament of our corporate philosophy, which emphasizes continued innovation to produce quantifiable, profitable results for our clients.”
The REACH system remains one of the most versatile gamified marketing platforms on the market. The component-based system combines incentivization, artificial and mechanical intelligence, and behavioral economics as participants earn and win free virtual currency, drawing entries, and instant rewards while learning about a business’ services and promotions. This interactive, “edutaining” approach creates a greater perceived value of the offers in customers’ minds and yields a higher conversion rate than other traditional marketing methods or single one-off encounters.
This is the fifth prestigious industry award that Engaged Nation has received in a little over a year. The Las Vegas-based company is currently working to further improve its suite of REACH products in preparation for the 2018 Global Gaming Expo in October, where it will be a featured exhibitor.
About Engaged Nation
Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ system. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for businesses. For more information about the company’s suite of gamified digital engagement products, please visit www.engagednation.com or call 480-261-1193.